Privacy Policy & Cookie information

Policy summary

At Matterhorn, we are committed to maintaining strong and meaningful privacy protections for our customers, website visitors, and event attendees. Our privacy policy is designed to inform you about the information we collect, how we use it, and your options about certain uses of information.

Matterhorn’s privacy policy applies to website visitors, content subscribers, members, event attendees as well as app and database users.

What we collect and how it is used

Matterhorn collects information when you interact with us, when you download our data and reports, when you attend events that we are supporting, and when you visit our websites.

Information collected may include your name, title, firm name, email address and location.

Matterhorn also uses cookies to track website visitors, email views (or recipients) and contacts. A cookie is a small text file that is left behind on a visitor’s computer when a site is visited. When you interact with a Matterhorn email, for example, it leaves behind a cookie that helps Materhorn identify you for future visits and tracks interest in our website and content.

This information we collect is used to deliver and provide 1) General news and updates on Matterhorn and relevant industries; 2) Reports and newsletters that Matterhorn may publish; and 3) notices about upcoming events in your market or relevant to your interests.

Information provided to or used by third-party advertisers

Matterhorn does not and will not sell or provide information collected in the manner outlined above to third party advertisers or partners.

Information sharing

Matterhorn does not and will not sell, license or share information that individually identifies its members or website visitors with others outside of Matterhorn without prior consent.

Ad servers

Matterhorn does not and will not partner with or have special relationships with any ad server companies.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change in the future, we will contact you before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses. We will also post the policy changes to our website to notify you of these changes. If you are concerned about how your information is used, you should contact Matterhorn.

Members, site visitors and subscribers may prevent their information from being used for purposes other than those for which it was originally collected by e-mailing us at

Upon request, we provide members, site visitors and subscribers with access to all information [including proprietary information] that we maintain about them. To access or correct this information, individuals should contact us by e-mail, phone or mail by using the contact information listed on our website:

Cookie Policy

Cookies are small text files that websites place on your device as you are browsing. They are processed and stored by your web browser. We use cookies to track your use of our website. This enables us to understand how you use the site and tailor it to improve your user experience. In and of themselves, cookies are harmless and serve crucial functions for websites. Cookies can also generally be easily viewed and deleted. By clicking ACCEPT you are agreeing to cookies being used in accordance with our Cookie Policy. If you don’t agree you can disable cookies.

Cookies are used by nearly all websites and do not harm your system or computer. If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating specific settings on your browser. This allows you to refuse some or all cookies that are present. By not blocking cookies and continuing to browse you are authorising the use of those cookies. If you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

Types of cookie

Session cookies

These are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer

Persistent cookies

A persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.

Cookies can also be categorised as follows:

Strictly necessary cookies

These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.

Performance cookies

These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.

Functionality cookies

These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymous.

Types of Cookies

In general, there are three different ways to classify cookies: what purpose they serve, how long they endure, and their provenance.


Session cookies – These cookies are temporary and expire once you close your browser (or once your session ends).

Persistent cookies — This category encompasses all cookies that remain on your hard drive until you erase them or your browser does, depending on the cookie’s expiration date. All persistent cookies have an expiration date written into their code, but their duration can vary. According to the ePrivacy Directive, they should not last longer than 12 months, but in practice, they could remain on your device much longer if you do not take action.


First-party cookies — As the name implies, first-party cookies are put on your device directly by the website you are visiting.

Third-party cookies — These are the cookies that are placed on your device, not by the website you are visiting, but by a third party like an advertiser or an analytic system.


Strictly necessary cookies — These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. Cookies that allow web shops to hold your items in your cart while you are shopping online are an example of strictly necessary cookies. These cookies will generally be first-party session cookies. 

Preferences cookies — Also known as “functionality cookies,” these cookies allow a website to remember choices you have made in the past, like what language you prefer, what region you would like weather reports for, or what your user name and password are so you can automatically log in.

Statistics cookies — Also known as “performance cookies,” these cookies collect information about how you use a website, like which pages you visited and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymized. Their sole purpose is to improve website functions. This includes cookies from third-party analytics services as long as the cookies are for the exclusive use of the owner of the website visited.

Marketing cookies — These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. These are persistent cookies and almost always of third-party provenance.